Welcome to the Hive, Tank Payments.
Dane, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Tank Payments is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US motor carrier mapped, the accounts that look like your best customers, and three campaigns we'd run for Tank Payments in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Tank Payments.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a purchase triggered by a cash-flow event, and a small team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 87,000 to 145,000 more of your best customers?
You already have the dream ones: the trucking carriers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 87,000 to 145,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a trucking carrier.
Every active US motor carrier sits in FMCSA's SAFER Web Company Snapshot, with fleet size, authority date and safety rating public. We build the list from that census, enrich it with fleet-growth and cash-flow signals, and time outreach to authority renewals and fuel price swings.
You're the first supplier that comes to mind.
We'll actively monitor all 580,000 US motor carriers and reach out when the right signal shows up, so Tank Payments is the first name a fleet owner thinks of when banking, fuel or driver pay comes up.
- New MC authority grantedFMCSA SAFER lists new carrier numbers; new carriers need banking and fuel cards fast.
- Fleet size growthFMCSA census power-unit counts jump; growing fleets need faster driver pay and cash flow.
- Fuel price spikeEIA diesel price index climbs; carriers seek fuel card savings to protect margin.
- Factoring partnership announcedPress releases and broker sites list new factor deals; carriers need faster payables integration.
- Driver turnover or pay complaintsJob boards and CDL forums flag late pay; carriers shop for instant driver pay tools.
- Authority renewal dueFMCSA biennial update deadline nears; carriers reassess back-office vendors during compliance review.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from FMCSA SAFER, DOT registration filings, and state PUC carrier rolls. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Dane, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.